We'll acquire & retain customers for your brand in return for a percentage...
We’ll run ads (with BID CAPS so you only spend money on Facebook if you’re profitable!), improve your AOV & conversion rate, and run your email + SMS marketing. All on a commission basis.
Trusted by some of the world’s fastest growing DTC brands:
Our System
Step 1 - Acquiring NEW Customers For You... Without Wasting Money Testing Ads.
Our entire system revolves around leveraging Facebook’s advanced AI through Bid Caps—meaning Facebook won’t spend a dime unless it’s confident it can acquire new customers at or below a specific cost (for example, $30)—and here’s how it works, step by step:
We design and launch hundreds of ads every week. With trillions of data points amassed over the years, Facebook’s AI can spot profitable ads instantly. About 99% of ads won’t get any spend ($0, or a few cents), but that’s exactly the point: the 1% that Facebook does decide to spend on are highly likely to meet your target cost per acquisition—no more wasting thousands of dollars testing loser ads.
By strictly telling Facebook “don’t spend more than $30 per customer,” for example, we lock in profitable (or break-even) sales. If your product sells at $40 and costs $10 to fulfill, you’re breaking even at a $30 CPA, which is a huge win—especially compared to the old way of burning tens of thousands just to find one winning ad.
Step 2 - Backend Optimization
Next, we turn that break-even point into a profit engine. Using proven direct-response tactics—pre-purchase upsells, cart bumps, post-purchase offers, bundles—we raise your Average Order Value (AOV) from $40 to, say, $50–$60. Now, because you can still acquire customers at $30 and product fulfillment is $10, you’re essentially pocketing $10–$20 profit per new customer, which unlocks the ability to scale further (you can spend up to $50 or $60 to acquire each customer if the AOV supports it).
Step 3 - Retention:
With SMS and email marketing, we then retain those customers, encouraging repeat purchases and building long-term brand loyalty.
Step 4 - Constantly test NEW ads to find NEW winners..
As sales grow, we can seamlessly expand internationally by translating ads and localizing your store—Facebook’s pixel data and AI insights easily transfer across geographies, so we simply apply the same Bid Cap formula in each new country. We also advise on fulfillment solutions like using a China-based dropshipping agent (for 4–7 day global shipping) or shipping inventory to a 3PL in a specific region if that market explodes.
This three-pronged approach—(1) acquiring new customers profitably at a fixed cost (using Facebook ‘bid caps’), (2) maximizing each sale with backend optimizations, and (3) retaining those customers for repeat purchases—gives you a reliable, scalable system that can bring in tens or even hundreds of new customers per day once it’s dialed in, without the old-school risk of blowing tens of thousands of dollars just to find a single winning ad. And we carry out this entire, efficient system, for a percentage of what we make for you.
Phase 1: Profitable Customer Acquisition Using Meta's AI
We run ads on facebook using a special setting that tells Facebook to “only spend when you’re confident you can get conversions at this specific cost”.
So if you want to acquire customers for $30, we say to Facebook “only spend our budget if you can get us customers for $30”.
If it doesn’t believe it can get this, to a high degree of accuracy, it just will not spend.
The problem was that in the past, to find a ‘winning’ ad campaign you needed to spend $10s of thousands of dollars testing different ads.
The world is different now – AI is HUGE. And Facebooks AI is even more powerful.
Facebook's AI is incredible.
It’s seen $100s of billions of dollars worth of purchases on their site. It’s also seen trillions of data points that have led to those purchases. And it’s had AI working on this for years and years, connecting the dots between those trillions of data points and those $100s of billions of dollars worth of purchases.
It knows if a user looks at your ad for X seconds, opens it, reads the comments for 4 mins, goes to your site, comes back, re-watches the video. Goes back to your site. Comes back. Likes it.
And it knows how this user usually buys, if this user does this, it knows this user is PROBABLY (not certain) but PROBABLY going to buy. Or atleast, they’re exhibiting MAJOR buying signals.
Facebook uses this data to predict your CPA, along with the 100s of other data points it has for that specific ad (i.e how do ads like this usually perform? what is the average CPA of this type of product? in this market? at this specific time of day? at this day of week? in the current economic conditions? etc etc.
This special setting that we utilize, that allows us to effectively set our cost per acquisition, is called a ‘bid cap’.
Out with the old way...
Traditional Customer Acquisition
- Spend 10s of $1000s testing to find a winner
- Spend 100s of hours in ads manager
- Spending hours creating ads
- Lacks real-time response to market ups and downs
- Not playing volume game
Traditional Agency/Partner
- One agency for email, one agency for ads... Messy!
- Charge you retainers with no guarantee of results.
- Email, ads, conversion rate optimization are all ran by different companies... no connected strategy.
- No incentive for agencies to really smash it for you...
In with the new...
- Facebook ONLY spends on ads that it is certain will get sales at a specific cost (we can set this to be break-even/profitable for us)
- We are incentivized to TRULY grow your brand... because the more we do, the more money we make. And to truly grow a brand you need: new customer acquisition, new+existing customer retention, customer value maximization all to work in tandem. We do this.
- No disjointed strategy between lots of different agencies working on your brand. Everything we do has one end goal -> revenue growth. We optimize email marketing to retain more customers (not just improve email revenue), to make our ads/acquisition more effective. We improve AOV & CVR again, to make customer acquisition more effective (the higher our AOV, the more we can spend to acquire a customer). Etc. No disjointed strategy - everything we do is for the bigger picture of revenue growth.
If it is this easy to acquire customers, why doesn’t everyone do it?
The answer is because you need to test 100s and 100s of ads. This is very difficult if you are doing it yourself and don’t have the systems to support it. To produce this number of ads we have:
- Video Editors
- Graphic Designers
- Copywriters
- Account Managers
All working in unison, talking to each other in Slack channels, coordinating the whole process.
We can offer this because we already have this team working on our own internal dropshipping brands, and also have a number of clients where it is economical to have such a coordinated team. But for you to build this from scratch just for YOUR brand would obviously not make any sense (building it out would cost at-least $5-10k per month… not economical for most brands)
The awesome thing with our way of doing things, is that you get access to this team, and you will ONLY pay for revenue we make for you… So it really is a no-brainer.
And trust me when I say that we want to make you as much revenue as possible – because then we make more money.
Traditional agencies might spend $10,000+ testing to find just one winning ad. We test hundreds of variations but only pay when Facebook’s AI spots high-probability buyers. Maybe only 1-2% of our ads get spend – and that’s exactly what we want.
Phase 2: Backend Optimization for Scale
Now, let’s say we’ve tested 100s of ads, and Facebook has found a few ads that its AI likes, and its getting us customers.
Once we’ve found this profitable customer acquisition, we put attention on maximizing customer value. Consider this scenario:
- Bid cap (our cost per acquisition): $30
- Product sold to customer for: $40
- Fulfillment cost: $10
- Initial margin: Break-even
This is a GOOD start, as we are essentially building our email list, SMS list, etc, for FREE.
But, we want to make a good chunk of profit for each order. Not because we want to make profit on the customer acquisition (because this is not how we should be approaching long-term brand building), but because we want to have room to SCALE our adspend.
If we make $20 of profit per customer acquisition on Facebook, that means we can spend $20 MORE to acquire a customer. We could scale to $1000s of per day, and bring in 10s or 100s of new customers a day. In one year, we have a huge email and SMS list. If we retain 20% of those new customers, and they buy again and again, we’re really in the money.
This is how you grow a brand → acquire as many customers as possible for break even or slight profit.
Retain as many of them as possible.
Profit off the existing customers when they come back again and again to buy (via sending emails, sms, etc).
To improve our AOV, we implement proven direct response tactics:
- Strategic upsells
- Order bumps
- Product bundles
- Pre and post-purchase offers
- And so on
The goal? For example, push a $40 average order value to $55-60+. Now you can afford to acquire customers for $40-50, unlocking real scale potential. This is how brands start bringing in dozens or hundreds of new customers daily.
If Facebook is getting you customers at a bid cap of $30, and you increase the bid to $40, we see usually a 1.5-3X increase in customer acquisition volume.
Now i’m going to give you a couple of ways that we do it:
Phase 3: Customer Retention & Geographic Expansion
With profitable acquisition and optimized customer value in place, we focus on retention through sophisticated email and SMS systems.
We used to sell our email marketing services for $3,000/mo. And we have had a lot of customers, from 6figure brands to 8-figure brands. We are REALLY good at this.
But we realised that in order for a brand to really grow, they need to acquire more customers.
You naturally have an out-flow of customers each year. Customers find an alternative product, or google makes an email deliverability update which means you go to spam for more of your customers when you send emails, etc etc… So every year if you aren’t going FORWARDS (acquiring MORE customers), you’re going BACKWARDS…
We realised that we could make our service 10X more valuable (and in turn, profitable for us…)
If we managed the entire cycle of ecommerce growth → acquire new customers → make more from the new customers → retain more of the new customers.
I won’t go into detail on our email marketing strategy, because you no doubt have seen 100s and 100s of email marketing pitches in your inbox, and you know the score already.
In short, we send AWESOME looking campaigns, like these below:
And set-up amazing looking, intricate flows:
We also set-up and test high converting email popups:
Again, all on a commission basis (all of our system must be implemented, we can’t just pick and choose parts to implement).
Phase 4: International Expansion
When a product works in one country, we can often scale it globally:
- We handle all translations
- Set up localized storefronts
- Adapt creative for different markets
- Manage international ad accounts
The beauty? Your pixel data and Meta’s AI learnings carry over, making international expansion faster and more predictable. We’ll even help optimize your fulfillment, whether that’s setting up with agents in China for 4-7 day global shipping or establishing local 3PL relationships in key markets.
The end result? A systematic approach to scaling that eliminates the traditional guesswork and waste in e-commerce growth. Every phase builds on the previous one, creating a flywheel effect that drives sustainable expansion.
This is a partnership, not a service.
We aren’t an agency – we don’t do sales calls, check-in calls, approvals, etc.
You read through our docs in full (click the above blue button), our website, send us any questions you have via email, then if you want to work with us, get in touch with us, and we will see if we can work with you.
We have a team and workflow we currently use to grow our own dropshipping brands, and we have spots to use this team for brands other than ourselves, too. Which is why we offer this partnership.
We also don’t have to worry about product sourcing, product creation, customer service, payment processors, logistics etc etc, we just focus on one thing that we’re very, very good at -> acquiring and retaining new customers.
Each brand will have an account manager assigned to it, who can answer any questions. I will also be reachable via Slack, and i set & review the strategy for each brand.
Full Partnership. No strings. No lock in contracts.
- 10% of ALL ad revenues, no cap.
- 20% email revenues up to $997 cap per month.
- you cannot use our ads, emails, etc, if you decide to stop working with us.
ONLY for brands who are willing to give us control of email + ads.
- 100 new ads per month.
- 8-12 email campaigns per month.
- Automated email flow optimization
- Implementation of high converting email capture forms.
- Implementation of SMS
- AB tests to email flows each month.
- AOV optimization once ad system working.
- CVR optimization once ad system working.
- Copywriter, graphic designer, video editor, creative strategist AND my brain (the most useful thing, of course) assigned to your account
- International expansion once ads proven -> translation of ads, translation of store, etc.
- Cutting edge media buying strategies
- AI User generated content (UGC) ads
- No set-up fees
- No contracts
- No having to chase us up to do things (our sole focus is on growing your brand, because then WE make more money... So my team will be working hard on your account. Not like an agency who you pay $3k a month and they slack for the rest of the month because they have no incentive)